6 SEO principles blogger must remember

When it comes to successfully promoting a blog, creating quality material is just one aspect of the process. To ensure that your material receives the attention it merits, it's crucial to take advantage of search engines by developing link equity, flattening your blog, and employing other SEO methods. These seven SEO pointers can significantly help your blog move up search engine rankings, bringing more traffic to your website as a result.

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1. Make sure your pages link to each other so your link equity is spread out

The page with 3 backlinks will have a lot tougher time ranking on Google if you have a blog piece with 100 backlinks and another page with 3, unless those backlinks are from cnn.com, the New York Times, and the Wall Street Journal. On the other hand, if your website with 100 backlinks connects to the less well-known page, it will share link equity and hence rank higher. It might be time-consuming to manually connect each of your posts again, but thankfully WordPress provides plugins for internal linking that are automatic, like "SEO Auto Links & Related Posts." Look into it.

2. Flatten your blog

Site architecture or information architecture refers to how content is arranged on a website into categories, pages, and subpages, as well as how they relate to one another. The two main types of site architecture are flat site architecture and deep site architecture. Deep sites frequently waste link equity since search engines priorities the higher level pages.

A deep site with four levels is depicted in the diagram below. Because the category pages are the first thing Google's webcrawlers will see when they arrive from the home page, Google will believe that they are the most crucial. The search engines will consider these "lower" sites to be less significant and may even choose not to crawl them if the majority of your material is three clicks or more away from your main page. The easier it will be for your site to rank well and ensure that your pages stay in the search engine's index so that users can find them.

This site is deep, not flat.

3. No-follow links to sites with which you don’t want/need to share link equity

You may as well save your valuable link equity by utilizing a nofollow link, which instructs the search engines not to follow the connection, as large sites like Wikipedia don't actually benefit much from a search engine ranking rise when you link to them (and therefore not to transfer any of your link equity to that page). Making a link nofollow is easy: you just add rel=”nofollow” inside that link’s HTML code, like this: <a href=”http://address.com” rel=”nofollow”>My Site</a>.

4. Delete old articles that don’t rank

Unless you have an emotional tie to them, remove any articles that are more than two years old, hardly viewed, and/or have poor link equity. Noindex them in that scenario to prevent them from reducing the link equity of other, stronger items.

5. Put your most valuable keyword as the beginning of your post title

Your post has the highest chance of ranking for a certain keyword if that term occurs at the beginning of the title tag since the title tag is the most crucial on-page component to keyword optimization (often the post headline). Additionally, make sure that other articles that link to this one utilise this term as their anchor text.

6. Kill your reciprocal links

Because reciprocal links provide and receive the same amount of link equity, they have no net SEO benefit. If you have any, remove them unless you have them for the sake of goodwill. Though most people would agree that doing so would be a "grey hat" action, you may nofollow them instead of misleading the person with whom you had the reciprocal link arrangement. Run-of-site links, such as blogroll links, are some of the highest quality links you can obtain, so try to get as many of them as you can.

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